First, reproduce the problem
We open the site as a customer, read the service and follow the contact journey. We check links, validation, error messages and receipt. A screen saying “sent” without a received request does not pass. Delivery tests are agreed so test enquiries do not get mixed up with real customers.
Then distinguish the cause
If nobody arrives, we review indexing, queries and landing pages. If people arrive but do not contact you, we examine the offer and form. If enquiries arrive but few become sales, we need business data to assess quality; design cannot explain everything.
What you receive
A prioritised list of the issue, affected page, impact and how to check a fix. We distinguish what can be verified publicly from what needs Search Console, email or internal data. The free business visibility review is the first step. This technical audit and any fixes are scoped in the quote.